Canada-wide Beaches concert contest won by Vernon, B.C.
Published 5:41 pm Wednesday, October 29, 2025
Compelling nomination stories, strong social rallying, and unwavering local spirit have won Vernon a concert with The Beaches.
SiriusXM Canada announced the winner of the 2025 SiriusXM Music Town program, bringing the JUNO Award-winning Canadian band to town for a concert.
The Canada-wide contest saw Vernon stand out among more than 450 towns, narrowed down to eight in the final and taking the win.
Cranbrook, B.C., Amherstburg, ON., Antigonish, NS., Bathurst, NB., Lacombe, AB., Moose Jaw, SK., and Shawinigan, QC., were the other contendors.
“Vernon is a community that thrives on connection, creativity, and celebration,” said Mayor Victor Cumming. “Being named the 2025 SiriusXM Music Town is a testament to our passion and spirit. We’re excited to welcome The Beaches to our city and look forward to this unforgettable music experience.”
A date has yet-to-be announced for the show.
“We’re so excited to perform for some of Canada’s biggest music fans,” said Jordan Miller, lead singer of The Beaches. “Big thanks to SiriusXM for bringing us to Vernon, and we can’t wait to play for you!”
Music Town is about bringing people together through the power of live music, said Rob Keen with SiriusXm Canada.
“We’re inspired by the incredible pride and passion shown by communities across Canada for this year’s SiriusXM Music Town program,” said Rob Keen, with SiriusXM Canada. “For two decades, we’ve proudly championed Canadian music and homegrown talent, and this program truly embodies that spirit.”
